FOR LAW FIRMS

How law firms attract qualified clients in the AI search era.

Stellor brings law firms to the top of Google AND into ChatGPT's recommendations — with 30 SEO + GEO articles a month, a 4,000 site backlink network, weekly audits, and authentic Reddit visibility. One subscription replaces five tools.

THE REALITY FOR LAW FIRMS

When someone needs a lawyer, AI tells them who to call. Most firms are invisible.

Clients ask AI for legal recommendations

"Best personal injury attorney near me" used to mean Google. Now potential clients ask ChatGPT, Perplexity, and Gemini. If those tools don't name your firm, the case goes elsewhere.

Practice area pages don't rank without authority

Your competitors with 200+ backlinks rank for every "DUI attorney" query in your city. Your firm with 5 backlinks ranks for nothing. Domain authority is the moat.

Marketing eats billable hours

Every hour partners spend on content is an hour they don't bill clients. Stellor handles the content engine so partners focus on cases, not blog drafts.

What Stellor does for law firms every month.

1

Practice area content

30 ARTICLES / MONTH

Practice area pages, FAQ articles, case study explainers, and city-specific lawyer pages — the exact content potential clients search for.

2

Legal backlinks

4,000 SITE NETWORK

Legal-niche placements built through our 4,000 site network. Authority signals that move local rankings and AI citation rates.

3

LegalService schema

WEEKLY + ON DEMAND

11 checks including LegalService schema, Attorney markup, AreaServed structured data, and bar-compliant disclaimers.

4

Reddit AI Agent

DAILY OPPORTUNITIES

r/legaladvice, r/AskLegal, state-specific subs where people ask for attorney recommendations. Authentic engagement compounds.

Why law firms win or lose with these four bets.

WHY GEO MATTERS

Potential clients ask ChatGPT for divorce lawyers, DUI attorneys, and personal injury firms.

Legal queries are emotional and high-stakes. Clients trust AI tools to surface attorneys with strong credentials. If AI doesn't name your firm, you don't make the call list.

Stellor closes that gap weekly.

WHY BACKLINKS MATTER

Domain authority is the single biggest ranking factor for legal queries.

Personal injury and DUI keywords are some of the most competitive on the web. Without backlinks, your firm ranks below content mills and competitor firms with established networks.

Stellor builds authority safely on autopilot.

WHY REDDIT MATTERS

Reddit is where people in legal distress ask for attorney recommendations.

r/legaladvice has 2M+ members. State-specific subs rank Google page 1 for legal queries and get cited by ChatGPT. One thoughtful comment from your firm earns inbound for years.

Skip Reddit, lose qualified inbound.

WHY MULTILINGUAL MATTERS

Spanish-speaking clients are an underserved legal market.

800M Spanish speakers globally, with massive populations across the US. Most law firms don't publish practice area content in Spanish, leaving qualified cases on the table.

First mover in Spanish wins the market.

FAQ FOR LAW FIRMS

Questions partners ask before signing up.

Is the content compliant with bar advertising rules?

Stellor articles include educational disclaimers, attorney-client relationship clarifications, and avoid prohibited language ("specialist" without certification, guarantees, etc.). Bar rules vary by jurisdiction — we recommend partner review for your state's specifics before publishing.

Can I review every article before it goes live?

Yes. Set publishing to Draft mode. All articles land in your CMS as drafts for partner review and edits. You control timing and final approval.

Will this work for solo practitioners and small firms?

Yes. Stellor is designed for firms without dedicated marketing teams. Solo practitioners and small firms get the same content output as 50-attorney firms — the engine doesn't care about firm size.

How fast does this work for legal queries?

First articles ship day 1. Backlinks land days 12-15. Personal injury, DUI, and other competitive legal keywords typically take 90-180 days for meaningful ranking improvement due to high competition.

Can I cancel anytime?

Yes. Settings, Billing, Cancel. All articles you paid for stay yours forever. No retention games.

Stop losing cases to firms that show up in AI search.

Start your free 3 day trial. Set up in 15 minutes. First articles ship the same day. No charge until day 4.

Questions? Talk directly to Cole · cole@stellor.ai · 416.258.3374